How to Design The Perfect Product Launch Presentation (Updated for 2021 — Best Templates Included)
Product launch is a BIG thing. As a product manager, you rigorously follow all the stages that go into successful launching of a new product- data gathering and analysis, market strategy, launch planning and implementation. But before you unveil the product and its offerings in the market, you need to brief all business teams and key stakeholders with your product launch strategies and bring them on one page.
Your in-house presentation has to be as successful as your public presentation. Unfortunately, most managers do not take this seriously and design boring-to-death slides full of bullet points and unprofessional designs.
Showcase your product features and specifications, ideal customer profile, marketing and distribution strategy, advertising plan, etc. in style and with perfect clarity. This article shows what to do and what not to do while designing slides for your in-house product launch PowerPoint presentation.
Let’s get started with designing the slides:
Slide 1: Product Overview
Product Overview — the main slide that describes your product and its purpose. So, why just use bullet points? Show your product in your slide. Keep the text on right. Use colors for text and slide titles that not only match your product’s color but are also soothing to eyes.
Slide 2: Product Features
Make your product’s features stand out with innovative designs and inform your team members how it’s different from your competitors. Unorganized text is ugly and unprofessional. Use icons with bold titles and give life to your presentation. Also, use same colors for titles that are used in your products.
Slide 3: Ideal Customer Profile
Ideal customer Profile is a guideline for the sales lead to reach your ideal customers. Keeping a dull slide with such unimpressive table and colors will surely lead to no good. Use rectangular shapes for each title and its explanation. Place icons relevant to your title. This is all you need to do to catch the attention of your sales team.
Slide 4: Channel of Distribution
Give an overview of your channels of distribution to your colleagues. See how unprofessional the Before image looks. Random colors and unorganized boxes will definitely do no good to catch the eyeballs of your viewers. On the contrary, light professional colors used in the After image will certainly do the trick. Icing on the cake is the usage of right icons with the titles. Show from which channel the product passes to another channel in a linear form making the process easy to understand.
Slide 5: Product Pricing
Build a top notch product pricing strategy. The Before Matrix will surely cause headaches. Unnecessary use of shapes between the squares and bright colors will just burn the eyes of your viewers. Use cool variants of blue shades or your branding color as shown in this After image that best suit the phrase, “There is beauty in simplicity”. Use light grey shade to create a good contrast.
Slide 6: Core Marketing Deliverables
Represent your innovative ideas among your board members and colleagues with this After Image style. Gone are the days when various features were shown only with small circles and lines. Use creative shapes and arrange them in the order you wish. Place relevant icons with the text that make your slide interesting.
Slide 7: Advertising and Promotional Plan
Discuss the promotional and marketing communication techniques with your marketing manager and develop influential advertising and pull tactics. Venn diagram is considered the best while explaining the relationship between various elements. But, arranging them is an art, to avoid the clutter formed in the Before Image. Use dotted lines to explain the areas overlapped by circles, rather than keeping the text directly on the space. Keep professional colors and increase the transparency to have visible overlapping.
Slide 8: Product Packaging Strategy
Share the packaging strategy with team and board members and introduce the successful packaging idea. Keeping bullet points in the slide looks boring and outdated. Try your hand in placing your text in the clockwise direction within the rectangular shape. Additionally, you can also keep other professional graphics to make your PPT Slide look stunning.
Slide 9: Launch Stages
All three launch stages i.e. Pre-Launch, Launch and Post Launch are cardinal, when you are planning a new product launch. Showcase different launch stages in one slide. Using an arrow with circles that you picked from SmartArt is too common. Demonstrate different stages of any process, phases or planning with icons and graphics that are suitable to your main title. Innovative graphics will fuel the excitement of your team as well.
As for those who don’t have the time…
Sure your inner designer can flex some muscles a bit from the above tutorial. But if it is convenience that you are looking for, pick from our remarkable selection of product launch templates. Also feel free to put your own spin on them as these templates are completely customizable. Here’s the drill: choose, download, edit and deploy!
Strategize with panache by using this product launch template. The simple design elements enable easy preparation and save a lot of time. No need to fidget with white slides and think about color schemes and such. This thematic deck will serve excellence in your product launch presentation.
You have generated the hype around the product. But when it comes to managing every minute detail of a product launch, you don’t have to be rearranging slides for 2 hours. Simple solution — use this template. From product specification to advertisement strategy, this modern deck will cover everything you need. So download it right away.
In a deadline-driven environment, product managers have to plan out strategies meticulously. So when time is of the essence and you just have your product data in an MS-Word file, how do you make arrangements for an excellent product launch? Fret not! Deploy this template. Simply put the data into the placeholders and you are good to go.
It’s good to have a workable marketing scheme in place. After all, how will people know about your product? Highlight the marketing strategy for your product launch and other schemes to get your team up to speed with this template. Feel free to add product snapshots in the presentation to get the team members on the same page. Inspiration guaranteed!
Set your eyes on a spectacular product launch by prepping the team with our template. The set comes with stunning graphics that can overturn the conventional product launch ideas and bring something fresh to the table. Showcase product details and the roadmap to success by simply downloading this template and personalizing it as per your needs.
A successful product launch not only needs unique ideas but also coordination among team members. Work your way through challenges by defining the template below as per your brand imagery. To avoid getting caught up in the nitty-gritty, simply pick the slides you want and edit the graphics to align them with your product. Present with panache.
Shine the spotlight on the customer profile and crucial metrics in your product launch presentation with this template. Share important insights with your teammates and carve out the best strategy for achieving your objectives. Invite queries from the viewers and refine your plan to disrupt the market. Grab the template now and check all the right boxes!
It is crucial to gather enough data about the target market of your product. But equally important is to present that data in a lucid format. Deploy our professionally-designed template and manipulate the data charts to speak your mind clearly and precisely. Feel free to convert the PPT file into various formats and circulate within your team for effective communication.
Structure is key to an unbeatable product launch strategy. So augment that structure with bespoke design highlighting this template. Work your way to success easily by telling a story with the slides depicting the journey from an idea to the product. Captivate the viewer with every strong and weak point of your strategy. Download and give the prospective customer a reason to click “Buy Now”.
Brainstorm pre-launch ideas as well as launch strategy with the help of this fully-editable template. Emphasize the unique selling points of the product and the timeline for marketing under a fresh theme. Take suggestions from your subordinates and incorporate them for a fool-proof product launch scheme. Success signed, sealed and delivered!
Be the master of your game. Pick the best presentation ideas and hold all the aces you need to win the day. Do share your feedback with us :-)
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