11 Steps to Build the Perfect Internal Communication Strategy

Communicating messages within the entire organization is a challenging task. Messages are often either misunderstood or do not get delivered on time. This opens a pandora box of dissatisfaction and missed goals.

Developing a smart communications strategy is a must for a smooth flow of work. Having a perfect internal communication plan ensures that the goals, objectives, values, practices, etc. are being transmitted effortlessly to the employees to get to the desired outcomes for the business.

Communicating a message is as important as the message itself. It becomes even more indispensable for the employees to understand it so that they can act upon it timely. We understand how essential it is to get the right message transmitted at the right time. That is why we bring you 11 professionally designed internal communication strategy slides to help you build an effective communication plan for your organization.

11 Internal Communication Strategy PowerPoint Slides:

Organization Mapping:

Organization Mapping PPT
Organization Mapping PPT

Before you devise your action plan, understand your organization first. Start with the basics such as outlining the organization structure. Use the above slide to list down the number of organizations and their respective locations. Delve into the details. Mention the number of employees in each of the organizations. Illustrate their communication plan such as top-down or bottom-up.

Do not forget to add the number of people who are devoid of any kind of communication within the organization. Such workers are usually the non-desk workers. They are the ones who are not actively engaged with their business and communication is even more critical for them. However, their number varies as per the organization. Nevertheless, map out the structure of your organization by incorporating this slide to reach out to the maximum number of employees within an organization.

Existing Communication Channels:

Commuincation Channel Analysis PPT
Commuincation Channel Analysis PPT

Do you feel that the current communication plan is ineffective? Do you feel the need to change the plan? Or do you think that internal communication is even happening at all? And more importantly, how do you find this out? This slide will help you answer all the questions. We have covered the essential headlines to make you answer your queries quickly and efficiently. For instance, add the type of channel through which the communication is done. What type of content or message is generally sent via this channel? How often the message is transmitted? Who sends the message? What are the pros and cons of utilising this communication channel? You can use this slide to cover a wide range of communication channels to analyze the content and frequency of the messages. Measure the pros and cons of the communication channels you use on a daily basis.

Stakeholder Needs Assessment:

Stakeholders Assessment PPT
Stakeholders Assessment PPT

You should identify key stakeholders to maximize the profit for your company. Communicate thoroughly with the stakeholders to understand their requirements and limitations. To create a focus on the customers, you must meet the needs of your employees. Use this table to jot down the various types of stakeholders, their limitations and needs/ expectations, etc. You can also mention the importance of the stakeholders under the influence tab.

SWOT Analysis:

SWOT Analysis PPT
SWOT Analysis PPT

Conducting SWOT analysis as a part of the internal communication plan eases the process as it helps you classify and focus the key areas and have specific goals and targets in mind. Use this slide to list down the strengths, weaknesses, threats, and opportunities of your company. It will give you an overview of your company’s current situation. Analyze the current scenario and focus on how the listed items leave an impact on achieving the objectives.

Challenges during Internal Communication:

Commuincation Challenges PPT
Commuincation Challenges PPT

We often ignore the common challenges and hurdles we face during the communication. However, these problems lead to disasters at times. We should immediately analyze these gaps to have smooth communication or operation among employees and employers. Incorporate the above slide to list down any challenge that your company is currently facing. Rate those challenges on the scale of their importance Such as important, very important or secondary. This way, you will know which one needs instant attention.

Know your Target Audience:

Target Audience PPT
Target Audience PPT

This is the part where you give structure to your internal communication plan. Include this slide to segment your audience, employees or stakeholders. It is of utmost importance to understand the audience to communicate the message effectively. Use the above slide to divide the audience under common criteria such as organization entity, employee type, hierarchy, employee lifecycle, and location. Under these tabs, you can segregate the audience and identify their channels for communication.

Specify Channels for Communication:

Communication Channels PPT
Communication Channels PPT

Here comes the part where you mention various communication channels that help employees voice their opinions without any fear or judgment. Channels such as central communication and intranet forums are widely accepted within an organization. Use these channels to encourage your employees to respond to any kind of information and express concerns. These channels should be used as ways to increase employee engagement, build better connections among staff and promote ideas and business. Incorporate this slide to list down different channels, their pros and cons to identify the appropriate and convenient channels to use.

Internal Communication Plan:

Communication Plan PPT
Communication Plan PPT

Once the channels are identified, devise a plan keeping the employee from every department. You must cater to employees from every department who face challenges every day when it comes to internal communication. Segment the employees based on their issues, communication channel, frequency, and more. Use this slide to create an effective internal communication plan. Ensure the plan is inclusive and reaches everyone in the organization. Communicate it to the employees, stakeholders and senior members, receive feedback and make required changes to the plan.

30–60–90- Day Plan:

Day Plan PPT
Day Plan PPT

Have a 30–60–90-day plan to ensure the right execution of the communication plan. Set the goals for three months and assess the outcome of the plan every month. This 30–60–90-day plan will help you analyze if the communication plan is effective or not.

Roadmap for Internal Communication:

Roadmap PPT
Roadmap PPT

Apart from the 30–60–90-day plan, you can use a roadmap to align the goals. Set a timeline for each objective, execute the plan and achieve targets on time.

Measure the Success Rate:

Cummuincation Success PPT
Cummuincation Success PPT

To keep your plan alive, you must check the progress and ensure you are achieving the targets that you set out for the company. How can you check the progress? You must revisit the plan regularly to find the loopholes. Fill the gaps instantly and adjust as required.

A communication plan keeps on evolving over time. Nevertheless, having an extensive and efficient communication platform encourages employees to interact in crisis as well. Therefore, it becomes essential to have an internal communication plan to make sure that current business protocols are understood and to meet the employees’ needs at the same time.

Originally published at on December 17, 2019.

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